How the Web Changes the Economics of News – In All Media. Paul Bradshaw.

This week I am looking into Paul Bradshaw’s ‘How the Web Changes the Economics of News – In All Media’ from his Online Journalism Blog.

The blog post was not expressing any personal views as such but provided points and factors about how the web changed the economics of news. It is as if Paul Bradshaw was asking people in the industry to look and read the individual points he covered for them to then possibly act on them. If they did so, maybe a positive and balanced solution could be made for the economics of the media.

I was actually quite surprised to see positive points being made on how the web has changed the economics of the news, the most you here are negative. The ones I found quite interesting were: Point 2 covering the measurability of users and how online media allows you to see the exact amount of people who have read that specific page. This more accurate way of calculating circulation of news is not only an advantage to journalists but also to advertisers. To be able to see what people like to read helps them create news people want to see. Point 7 commented on the distribution of information and how online media provides an efficient and powerful source of information over print news. Online news is fast-moving and can deliver up to date news a lot quicker than print news ever possibly could, it does make “news even more perishable than it was before.”

At the beginning of the article Bradshaw had made an updated comment which suggested to read another article by David Sull and I’m glad I did. This first hand account of experience on the industry allowed me to see how individuals in print news would be affected by the change to online news from print. The jeopardy on journalist jobs was a factor that I felt Bradshaw had missed but David Sull presented. He quoted, “That’s why newspaper companies need to figure out how to save print as much or more than they need to figure out how to dominate online. The “product” online will always be unbundled. No one knows what it business model will be; it changes from year to year.” The article was written in 2008, and I feel that even now in 2012 the business model is still not clear for online, hence the reason for unclear and different views and opinions on it.

Although I feel that Paul Bradshaw is attempting to provide points on the evolution of the web, I feel that he needed to maybe create suggestions on how the economic of news could be seen in a less pessimistic light. There are a lot of positive points on online news but a lot more to consider when making a complete move from print to online.


Posted on October 7, 2012, in Online Revolution and tagged , , , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Here’s one I prepared earlier on the changing/new business models:

    You can also see my bookmarks on this at

    My quick take now is this: newspapers failed to compete for new advertising, and Google, Facebook and Twitter have taken an enormous amount of market share in the new online market. The profit margins newspapers used to enjoy are gone – less time is spent consuming print, and advertisers have followed readers in moving online (in fact, they still are – the difference between ad spend and time spent by consumers is glaring).

    But there are different business models emerging, particularly around data services, apps, services, merchandise and affiliate partnerships.

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